This is Australia now
Australia now is an initiative of the Australian Government celebrating Australia’s creative excellence, diversity and innovation.
Each year, the program is delivered in a country or region of strategic significance. The program strengthens and deepens bilateral ties, and raises Australia’s profile as an innovative, creative nation – while building understanding beyond our landscape and lifestyle.
Australia now promotes Australia’s cultural exchange, institutional networks, collaboration and people-to-people links while reflecting the cultural richness of Australia. Australia now demonstrates how contemporary Australia draws on our strong Indigenous culture and multicultural heritage, while promoting Australia as a key destination for tourism, study, research, innovation and investment.
Most of all Australia now is about building relationships for the future.
Austrade leverages the deep commercial knowledge and relationships of our international and domestic networks, and the badge of government, to deliver value for our clients and investors