The Australian Government is committed to working with Australia now partners to promote the best of Australia.

Partners of Australia now will support the Australian Government to deliver a dynamic program that will engage French audiences, reach valued stakeholders and develop future networks.

Australia now partners will enjoy:
  • Association with this major celebration of Australia in France.
  • Partnership recognition on Australia now marketing material, including the official website, on printed programs and on our advertising campaigns and social media.
  • On-site branding through signage and displays at Australia now events.
  • Increased brand exposure to new and existing stakeholders, both in Australia and in France
  • Recognition in media kits, press releases and promotional material.
  • Invitation packages to the Australia now France 2021 launch, official gala opening events and ticketed program events.
  • Networking opportunities with prominent players across government and business, as well as creative industry specialists, sporting personalities, and emerging leaders in the fields of science, technology and innovation.
  • Above all, you will be a part of our celebration of Australia in all its diversity and creativity.

We look forward to tailoring packages to your needs or facilitating sponsorship of a particular Australia now event.

To discuss sponsorship options for your company or organisation, please contact:

DFAT Canberra
Barbara Poliness +61 2 6261 3934

Australian Embassy Paris
Natalie Ross-Lapointe +33 1 4059 3421

Join the celebration in France in 2021

As an Australia now France 2021 sponsorship partner, you will have an unrivalled opportunity to promote your business on a highly visible international platform in world-class venues. Partners will support the Australian Government to deliver a vibrant festival that will engage French audiences, reach valued stakeholders and develop networks into the future.


With your support we can:

  • Promote Australian entrepreneurs, artists, innovators and thinkers on a vibrant international platform
  • Raise Australia’s profile as an innovative, inclusive, contemporary and creative nation
  • Connect individuals, institutions and businesses, now and for future generations



Download the Sponsorship Brochure


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